ANNEX 4: Major brands Marketing investment

Here are the tables for the top 5 technology brands, consumer product brands, and perfume brands, including their annual sales, marketing and advertising expenses, the percentage of sales spent on marketing, and their main advertising agencies.

Technology Brands

Consumer Product Brands

Perfume Brands

These tables reflect the latest data on sales and marketing expenses from reliable sources. For detailed insights and specifics, it’s bes

Here are the details for the top 5 entertainment companies, including their annual sales, marketing and advertising expenses, the percentage of sales spent on marketing, and their main advertising agencies:

Entertainment Companies

These companies are leaders in the entertainment sector, showcasing substantial investment in marketing to maintain their market presence and attract audiences globally. For detailed insights and specifics, it’s best to refer to their latest annual reports and market research publications​ (PwC)​​ (Brandirectory)​​ (Wikipedia)​.

Here are the details for software companies, including their annual sales, marketing and advertising expenses, the percentage of sales spent on marketing, and their main advertising agencies:

Technology Companies (Enterprise Software)

Explanation:

1. Oracle: With annual sales of approximately $49.95 billion, Oracle spent about $3.92 billion on marketing and advertising, which is about 7.85% of its sales. Dentsu is their main advertising agency.
2. SAS: SAS reported annual sales of around $3.09 billion and spent approximately $0.45 billion on marketing and advertising, making it 14.56% of their sales. They manage their marketing activities in-house.
3. Salesforce: Salesforce, with annual sales of $31.35 billion, allocated about $12.88 billion to marketing and advertising, representing 41.11% of their sales. Their marketing activities are managed in-house.
4. Adobe: Adobe’s annual sales stand at $17.61 billion, with $3.00 billion spent on marketing and advertising, making it 17.04% of their sales. Their primary advertising agency is Goodby Silverstein & Partners.
5. SAP: SAP reported annual sales of $31.29 billion and spent about $4.60 billion on marketing and advertising, which is 14.70% of their sales. Ogilvy is their main advertising agency.

These companies represent significant players in the enterprise software sector, investing heavily in marketing and advertising to maintain their market positions and drive growth​ (SAS)​​ (Home – SAS)​.